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Our People

Our People

At Medicare Planning Solutions, our Board, Staff and Volunteers bring several hundred years of combined healthcare insurance and nonprofit outreach experience to improving Medicare coverage for Arizona’s senior citizens.

Board of Directors

Gordon ShoffGordon Shoff
Board Chair

Gordon Shoff founded Medicare Planning Solutions during 2015 to provide Arizona’s impoverished senior citizens with access to quality healthcare. To this endeavor, Gordon brought more than thirty years of healthcare knowledge and experience gained as an insurance agent,  supervisor and branch manager with Banker’s Life and Casualty.

Gordon relocated from Washington State to Phoenix, AZ during 2004 to assume leadership of Banker’s Life Phoenix branch office. During 2006 he founded Senior Lifestyle Solutions, a health insurance brokerage specializing in the needs of Arizona’s senior citizens. While building Senior Lifestyle Solutions, he became increasingly aware of the struggle that several hundred thousand seniors were having just to keep a roof over their heads and food on the table and their resulting inability to afford healthcare and prescriptions. The result of this growing realization lead Mr. Shoff to found Medicare Planning Solutions.

 

Tina ShoffTina Shoff
Board Co-Chair

Tina Shoff co-founded Medicare Planning Solutions during 2015, sharing Gordon Shoff’s passion for helping impoverished seniors gain access to quality healthcare.

Tina has served as Children’s Director for Covenant International Church in Phoenix, Arizona and is involved in hands-on community service work in Mexico. She provides support for the Living Waters Orphanage in Guatemala, Billy Graham Ministries and Phoenix drug rehabilitation facilities.

 

Keysa RodriguezKeysa Rodriguez
Treasurer and Secretary

Keysa M. Rodriguez Gomez has a Bachelor Degree in Finance and Accounting from University of Puerto Rico.  She became a Certified Public Account during 1999.  Her experience includes Senior Auditor responsibility at Price Waterhouse Cooper and Cost Financial Analyst at Pfizer Corp. and J&J Pharma.

Keysa moved to Arizona in 2015 and has been self-employed since 2006 providing accounting services and financial consulting and tax services to small to medium size business.  Keysa has been MPS’s accountant since 2017.

 

Robert RothRobert Roth, Ph.D.
Member

Bob Roth serves as Executive Director for Medicare Planning Solutions and on the Board of Directors.

Variously as a consultant or corporate officer, Dr. Bob has worked with and for several nonprofit and government organizations including the American Humane Association, Arizona Office of Tourism, City of Cripple Creek, CO., Coleville Confederated Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, the Sedona Chamber and Utah Navajo Industries. His for-profit partners have included Walmart, Purina Pet Foods, Discovery Network’s Animal Planet Channel, canine move star Benji, First Solar and Power-One. Prior to his second career in nonprofit work, Bob served as COO and President of the Grand Canyon Railway, V.P. Marketing at Del Webb Recreational Properties, V.P. Marketing at Radisson Hotels and Director of National Advertising for the Holiday Inns System.

Bob holds degrees from Boston University and California Coast University and is a veteran of the United States Navy.

 

Jay Dunshie
Member

For over 25 years, Jay Dunshie has been serving retirees, helping them maximize their investments in order to provide income for their retirement years. With all of his clients, he offers risk management strategies, along with financial planning, insurance planning, estate planning, and long-term care.

Jay received a Bachelor of Science degree in Applied Management (Magna Cum Laude) and an MBA in Finance from Grand Canyon University. Being a lifelong learner, Jay is presently in the dissertation phase of his Ph.D. degree in Industrial/Organizational Psychology. He is certified in long term care and is licensed in insurance in Oregon, Washington and Arizona.

When Jay is not helping clients secure their financial future, he loves to spend time with his wife Rachel, of 26 year, and his two precious children. They enjoy being outdoors—skiing, hiking, and traveling.

Our MPS Staff

Robert RothRobert Roth, Ph.D.
Executive Director

Variously as a consultant or corporate officer, Dr. Bob has worked with and for several nonprofit and government organizations including the American Humane Association, Arizona Office of Tourism, City of Cripple Creek, CO., Coleville Confederated Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, the Sedona Chamber and Utah Navajo Industries. His for-profit partners have included Walmart, Purina Pet Foods, Discovery Network’s Animal Planet Channel, canine move star Benji, First Solar and Power-One.

Prior to his second career in nonprofit work, Bob served as COO and President of the Grand Canyon Railway, V.P. Marketing at Del Webb Recreational Properties, V.P. Marketing at Radisson Hotels and Director of National Advertising for the Holiday Inns System.

Bob holds degrees from Boston University and California Coast University and is a veteran of the United States Navy.

 

John PetrilloJohn K. Petrillo
Director of Operations

John Petrillo is a veteran of 15 years in insurance brokerage. His career started at Banker’s Life in 2004 where he was hired and trained by Gordon Shoff (founder of Senior Lifestyle Solutions and Medicare Planning Solutions). He specializes in insurance planning, long-term care and annuities.

John attended the University of Florida and moved to Arizona in 2003. Along with wife Linda, he volunteers at St. Mary’s Food Bank and several community organizations. In addition to his work with MPS, John is an accomplished artist, working in oils and acrylics in his studio in Ahwatukee, AZ.

 

Abigail Brammer, J.D.
Community Outreach Coordinator

Abigail Brammer coordinates scheduling and delivery of Medicare Planning Solutions workshops and counseling outreach services. She holds a Juris Doctor from the University of Utah – S.J. Quinney College of Law and a B.A. in English Language and Literature from Brigham Young University – Hawaii.

During law school, she participated in the Student Bar Association and served as a legal clerk for several law firms and government entities. Abigail brings a keen dedication to helping marginalized and vulnerable people to her work at MPS.

 

Michelle Lopez
Benefits Coordinator

Michelle is the Benefits Coordinator at Medicare Planning Solutions. She is responsible for assessing an individual’s eligibility and assisting them in the application process of various state-sponsored programs such as AHCCCS, Medicare Parts A-D, SNAP, and Cash Assistance. Michelle gains a lot of joy from helping those in need and is excited to be a part of an organization that shares her same values.

Michelle Lopez graduated with a B.A. in Global Health and a minor in anthropology from Arizona State University in May 2018. Through her education, previous employment with insurance companies, and personal family experience, Michelle has gained a thorough working knowledge of health insurance and federal healthcare plan standards and eligibility requirements. With this knowledge, Michelle has taken the initiative to help those in need of health and wellness benefits by providing local Phoenix communities with valuable resources and education.

Our MPS Volunteers

Our volunteers are licensed and certified healthcare insurance professionals. Each of them is passionate about helping income-challenged seniors access affordable healthcare. Toward that end, they conduct completely noncommercial  educational workshops and individual counseling. And they work with the MPS staff to provide Medicaid and SNAP (food stamps) assessments and enrollments. We deeply appreciate the generous donations of expertise and time that each of our volunteers is making.

Tyler Shoff

Tyler Shoff

Timothy Gustafson

Timothy Gustafson

Dennis Webster

Dennis Webster

Annette Buchanan

Annette Buchanan

Gerald Rochon

Gerald Rochon

Blaine Shipe

Blaine Shipe

Marco Bautista

Marco Bautista

Our MPS Dedication

At Medicare Planning Solutions, our Board, Staff and Volunteers are all passionately dedicated to helping Arizona’s income-challenged senior citizens obtain the low-cost and possibly no-cost medicare coverage they are entitled to . . . and deserve.

For more information, please contact us.

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